INTRA: Retail 3.0

Two halves of a whole. You must interact with another in order to find your matched word. Connected Connectivity. Social Poetry. Creative Interactivity. Experiential Poly-morphism.

Make your own connections, define your own reality.

 

 

EVERYTHING IS HAPPENING NOW. EVERYTHING THAT EVER WAS AND EVER WILL BE IS HAPPENING NOW. TIME IS A MENTAL CONSTRUCT AND THROUGH UNDERSTANDING THAT WHAT YOU FEEL, THINK AND EXPERIENCE CAN ALL BE DICTATED BY THE PHYSICAL. THROUGH THIS LIMITED THOUGHT STRUCTURE, ONE CAN BEGIN TO SEE THAT WHAT WE PERCEIVE IS NO MORE THEN AN ILLUSION.

WE ARE MORE THEN THE ILLUSION. WE ARE UNITED IN THIS SPACE THROUGH THE UNDERSTANDING THAT WE ARE INSEPARABLE. WE MAYBE STANDING TWO FEET APART. WE MAY BE DISCONNECTED BY FORM. BUT WE ARE CONNECTED BY SPACE. BY WHAT WE CREATE. BY OUR UNITY AND UNDERSTANDING THAT WE ARE ALIVE IN THIS MOMENT. THIS MOMENT IS THE ONLY MOMENT THAT HAS EVER EXISTED.

IF WE WERE TO USE ONE WORD TO DESCRIBE OUR PROJECT. IT WOULD BE… FEARLESS. AND OUR PROJECT TRANSLATES TO THE NOTION OF SOCIAL POETRY. IT IS POETIC AS IT TRANSLATES BEYOND THE CONCEPT, AND IT HARNESSES THE POWER OF…NOW - THE POWER OF CONNECTIVITY AND THE POWER OF UNIFICATION.

WE AIM TO TRANSFORM THIS SPACE BY ALLOWING USERS TO EXPERIENCE. TO CREATE. TO TRANSFORM,TO LEARN. BUT MOST IMPORTANTLY TO FEEL AND TO CONNECT TOGETHER THROUGH SPACE, USING THE FORM - THE FORM THAT WE CREATE TOGETHER, CONNECTNG A COMMUNITY; WE AIM TO RE-TRANFORM THE RETAIL EXPERIENCE THROUGH THIS CONNECTIVITY.


SOCIAL NETWORKING, OUR MOBILE CULTURE, AND THE INTERNET ARE ALL EXAMPLES OF HOW OUR HUMANITY CRAVES CONNECTION. WE HAVE ATTEMPTED TO RECREATE THE META-PHYSICAL THROUGH THE USE OF TECHNOLOGY - BY RE- CREATING THE NETWORK THAT ALREADY SURROUNDS US.

CAN YOU FEEL IT? CAN YOU FEEL THE CONNECTIVITY?


OUR PROPOSAL AIMS TO DO JUST THAT. TO CONNECT PEOPLE NOT ONLY IN THE REALM OF THE SPACE BUT THROUGH PROVIDING THE FRAMEWORK AND THE UNDERSTANDING THAT IF YOU LIVE IN THE MOMENT, YOU BECOME THE MOMENT. IT IS IN THE MOMENT THAT YOU CAN HARNESS WHAT LIES AHEAD. THIS IS THE KEY TO CREATING A SUSTAINABLE FUTURE.

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INTRA 3.0 from stephen carmichael on Vimeo.