2. Reflection Post 2

POSSIBLE FUTURE RETAIL TECHNOLOGIES
Despite the huge leaps in technology in the last 100 years very little has been achieved in terms of flexible displays, from big screen tv's to portable handheld devices improvements in technology have been rigid. Below are some other possibilities in future technologies.

http://media.johnwiley.com.au/product_data/excerpt/86/04708704/0470870486.pdf

 

http://www.guardian.co.uk/media-network/media-network-blog/2012/may/22/retail-technology-disruption-consumer-buying

"...five main stages that customers go through when purchasing a product: recognition of a need, information search, evaluation of alternatives, purchase and post-purchase evaluation. The effect of mobile, digital and social media can easily be seen at every stage (Mazher Abidi ). "

"No retailer can ignore the fact their customers live in an integrated online/offline world ..."

http://www.retail-week.com/technology/new-directions-in-retail-technology/5037924.article

Integrating mobile technology with shopping is essential to promoting growth but it should not be static like the example above. In Paddington central QR codes will be applied to physical products so they can be scanned and delivered to consumers home or alternatively the product can be taken from the store and the QR code will register as it leaves the store and be billed to the consumer automatically.

 http://www.entrepreneur.com/article/224108

Increasing foot traffic was one of the key strategies identified to increase the strength of retail at Paddington central

MARKET PLACES OF THE WORLD - WHY PHYSICAL RETAIL WILL SURVIVE

http://www.hotelclub.com/blog/6-of-the-most-exotic-markets-in-the-world/

 These markets are examples of thriving market environments which are vibrant as they contain either a unique experience or unique product or both. Human interactions are still the driving force behind these interactions rather than the static, artificial marketing that dominate modern western shopping centers.  For project two I think its vital to go back to the human scale interactions to recreate the social dynamic that thrives in these places but in a way that makes the most of modern technology and holistically integrates the global economy.